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The Pros And Cons Of "Bid Gaps"
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If you exchange links with websites that are related to the
topics covered in yours (highly recommended) then visitors
that click on your links will be targeted. They will already
be interested in the site that you exchanged links with and
so will be looking for more information on the topic.
2) IT'S FREE
Exchanging links is free (the only cost being that you have
to put a reciprocal link on your website). This means that
you will be getting targeted traffic for no cost at all,
whereas you could be paying for targeted visitors from
pay-per-click search engines, ezine ads etc.
3) LINK POPULARITY
Each time you exchange links with a website it means that
there is one more site linking to you. Now that link
popularity is becoming more important with search engine
rankings, it is essential to build your link popularity.
And what better way to do it than by exchanging links? You
increase your link popularity and get free targeted
advertising at the same time.
4) BUILDS YOUR SITES RESOURCES
If your website offers resources to its visitors, then the
websites that your exchange links with can be added to those
resources. In this way you can build up your resource
directory with the reciprocal links, thus offering an extra
service/feature for your visitors as well as advertising
your website at the same time.
5) QUICK RESPONSE
Once you have exchanged links with a website, then you can
start receiving visitors from that link straight away. In
contrast, if you submit your website to the search engines,
then it might take weeks or months to even get listed. This
is a good way for new websites to quickly build a flow of
traffic to their sites.
6) GUARANTEED LINK
Once you have exchanged links with a website, that link is
guaranteed. You know that your link will always be displayed
on that site, as long as you continue to display their link.
If the webmaster that you exchanged with decides to delete
your link, then you can delete theirs, and vice versa.
7) WEBMASTERS ARE HAPPY TO EXCHANGE LINKS
Most webmasters are happy to exchange links with websites
relevant to theirs. Remember, the exchange will hopefully
bring traffic for both websites, and most webmasters are
more than happy
to receive more traffic.
8) PERMANENT LINK
With a link exchange you get a link on a website related
to yours that won't expire. Unlike search engines or FFA
links pages, your link can't expire or be pushed off the
bottom of the list and so no re-submission is neccessary.
The only time your link could become inactive is if the
webmaster decides to delete your link, in which case you
can delete theirs.
9) CUSTOMISABLE
You should be able to submit your website title and a short
description for the exchange. Obviously it is down to the
webmaster who you are exchanging links with to decide exactly
what is written, but if you are not happy it should be
negotiable - remember you have the bargaining power of
placing a customised link for them on your site. If your
link is being placed in a resource directory you could also
be able to choose an appropriate category for your link to
be placed in.
10) FAIR SWAP
A link exchange should be a fair swap. Don't try to take
advantage of a webmaster in a link exchange and vice versa.
For example, if your link is going to have a description,
then put a description for the reciprocal link. If you place
a websites link on your main page, then expect your link
on their main page (this may not be the case, however, if
your website receives significantly less traffic than the
one you are linking to - be careful and be honest!)
SUMMARY
Link exchanging is a free way to quickly receive targeted
traffic, whilst building your link popularity and adding
extra resources to your website. You should receive a
permanent, customised link, in exchange for the same on
your site. In exchanging links you may meet other webmasters
who run websites similar to yours who you may partner with
later on for ad swaps etc. This is a great way to help
yourself whilst helping others at the same time.
You can exchange links with theinternetresource.co.uk by
visiting http://www.theinternetresource.co.uk/linkex.htm
About the Author
Chris Bate is the webmaster of theinternetresource.co.uk
Find all the free resources you need to build, maintain
and promote a website, earn money from it, find MP3s,
software, earn beenz, enter competitions and more...
http://www.theinternetresource.co.uk
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