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#1, The Headline must promise your prospects with a compelling benefit and answer their one and only questions - What's in it for me?
This is no doubt many super copywriters have been emphasizing about the headline to be the single most important element that gives a strong, unwavering promise to end your prospects' problems. You'll be amaze to see your prospect will do anything to buy from you.
#2, Make your headline being able to capture readers attention
To stand out among many others sales letters that may have bombarding your readers, you have to create a headline that invokes emotions in them. Feelings of anger, joy, sadness and even the most powerful emotion of all - jealousy are in fact will dwell prospects to buy from you immediately.
Remember to always use a strong guarantee to back your outrageous claims and promises from your headline. The best way to lead readers are putting the headline in the form of a question that readers can only find then answers in the body of your sales letter.
Here are some of the tested and proven powerful selling words that I use to aid in my headline so it will have hypnotic effects the readers.
- Free - New - Amazing - At Last - Finally - Revolutionary - Now You Can - Discover The - Powerful - How To - Secret - Introducing
#3, Make sure your headline interest your readers.
These are my personal collection on the universal themes that everyone as long as you're a human being are interested in.
- money making tips - how to become popular - sex definitely still sells! - save money - tips to look and feel better - babies - big cars and big houses - men and women health issues
Use your creativity and find out other more interest that will applies in your niche. Always remember to put yourself at readers' view and use your niche language to create a more personalized approach.
#4, Write your headline with the first alphabet of every word capitalized and add quotation marks to enclose the entire headline.
Here's an example of my favorite:
"Who else wants to make US$500 an hour with only 2 hours of work?"
#5, Make sure your headline reads well in a flow.
Do this by reading your headline aloud, even better to read it to your friends, make some changes until it sounds right for you and your friends.
#6, Unique Selling Proposition with strong guarantee.
Always have your USP to set you and your competitors apart, and make sure it gives a compelling reason why people should buy from you, and not from your competitors.
#7, Start addressing your readers with proper salutation.
The commonly being use is "friend". There're others that will address your niche audience for better response such as:
Dear Marketer, Dear Merchant Account Owner, Dear Doctor, Dear Writer, Dear Business Owner and other more.
#8, Keep your story to the point!
If you're using story to start your first paragraph, make sure the it has a great leading story that leads your readers suck back to your point.
You have to impress your English teacher when comes to write a sales letter, use simple language and short sentences that are easy to read.
#9, Opening paragraph must be emotional that contains a hook that paint vivid pictures in readers head.
One of my favorite way to write a good copy is to start writing my letter with an emotional story, which it will never fail to capture readers' attention.
We are all children once who love to hear stories, and we still are the same children that will never get bored with magical stories. Take control and use this to tell stories that will lead to your purpose of the sales letter.
#10, Check and make sure your is addressing to only one person.
Nobody likes to read in a group; therefore you don't need to address your readers as a group of people. This is also an important element that makes your sales letter as personal as possible, like a letter from a close friend.
#11, The body of your copy should be reader oriented.
Everybody loves to hear themselves from others, hence the offer in the letter should always be your readers. The only time to mention about you and others is in your stories and testimonials of the products or services.
Also remember to have more YOU's and I's in the content. It can be done by changing your sentences and address the reader directly.
Example: I will teach you how to make $500 an hour.
to
You will learn how to make $500 an hour.
#12, Direct your readers with compelling subheadlines.
Subheadline is the second most important element in copywriting. It is a mini headline for every broken up chapters in your letter. This gives the readers a direction and make it easier for readers to follow the trend of your story.
#13, Write the letter with your prospect's language.
Write and tell story in your targeted audience's language, they will find it is easy to read and find a personal touch from
your letter.
It's hard to believe by writing sales letters with undoubtedly simple English sell much better than using Oxford University English. To help your prospect to make that fast decision to buy from you, help them understand your letter FAST.
#14, People are curious towards everything, well...almost.
Use stories that will dwell your readers' curiosity wanting to know more of your offers and make it impossible to stop reading.
In fact, many human psychology books have stated that human do not like or being uncomfortable leaving things half done.
In writing a sales letter, you could use the above human behavior to create a sense of expectation for the reader to link from one paragraph to the other and it leads till the end.
#15, Fill your content with energetic, passionate and pumped up about your products or services you're promoting.
Only write letter for products and services you 100% believe in. And you shall create an energetic and passionate sales letter.
#16, Be Honest.
As the world's first "hypnotic writer" - Joe Vitale has written in his "Unspoken Marketing Secrets" ebook that says: "#13: People know when you are lying, though some may mistrust their own instincts."
So be sure that you write your copy with sincere and honestly.
#17, Don't make your offer sounds too-good-to-be-true and be specific.
People buy with 2 thinking process: emotional and logical thinking. Some are even a mix of both. Joe Vitale continue to mentioned this in his ebook that majority of us buy with their emotional reasons, and then back up with their own logic.
So do spend some time to insert logical reasons for your prospects in every emotional sales pitch from your letter.
Be as precise and specific as possible in your offers and benefits. Use words like, "How To Increase Your Sales by 88.7% more within 2 months!"
Another killer is to end the sales by offering a risk free guarantee such that they will have no qualms about making a decision on the spot.
#18, Use bullet form only for the benefits of the features.
Example of feature and benefits are below:
Feature - This website templates package comes with 306 different designs.
Benefit of this feature - With 306 different website templates designs, you can now save time and start using them instantly without going through long-hour of designing your own templates anymore!
#19, To have irresistible offer and back up with strong testimonials that respond to your prospect's needs.
Craft your offer and make it attractive until no sane person can ever refuse. You could over deliver them with insane bonus that worth 10 times more than what the product cost and close the deal with money back guarantee up to 90 days.
Back your offer up with testimonials, this always pulls consistently and significantly higher sales for you. Ask your customers to be precise writing testimonials for you, state their name, address, and even better, to insert website address of that person.
#20, Make your prospect a call to action to act NOW!
Don't forget to include a call to action to remind your prospect to act now. Majority people will forget what they've read and walk away from your offer FOREVER if they don't take the offer on the spot.
It's so important to make it easy and hassle free for them to order by including as many payment options as possible.
#21, Put scarcism for your prospects.
Don't give time for your prospects who will only take it for granted. Create urgency for them with limited time and copies so they will order and buy it on the spot.
#22, Use P.S. in every copy you write.
Survey has shown that majority people read P.S. (postscripts) right after they read the headline. So it is wise that you use it to include the summary and reinforce your offers again.
#23, Make the letter easy to read for the eyes,
- Use short sentences in short paragraphs - Use suitable font types and different sizes - Manage the format well such as some words need to be bold, italics and underline - Always use white background
#24, Sign your name with a proper signature and address yourself clearly.
It shall give a more personalized feeling if you include a scanned signature by hand into your letter.
#24, Finally, make your readers feels like they can actually see, hear and feel who they are speaking.
Make your letter contain a 'human touch' that makes the character of the writer comes right through.
Bonus: Prepare an opt-in email list for readers who want to think over before they buy from you.
Many first-time readers will not order from you on the spot. Give them a chance to hear from you by setting up your own follow-up system such as e-zines, newsletters and e-postcards.
This is a checklist that I've been using to write my sales letters and now it will guide you in the correct way. Ensure to fulfill all the above points when writing your own sales letter.
About the author:
Edwin Lim is a freelance copywriter living in Malaysia. You can visit his Website at http://www.webblogerz.com
This article may be freely distributed if this resource box stays attached.
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