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Fun With Foamies
If you haven't been to the craft store in a while, or even taken a quick visit through the craft section of your super center, then you may not have noticed the explosion of foam and the fun you can have with it. With the colors of the rainbow, ...
Get Your Child Ready for School
Mom, Dad, play with your child. Take out some paints, some paper and help your child discover colors. Mix colors as you name them. Paint shapes, paint animals with the shapes. Take your child to the park. Talk about what you see. Show them boats in the ...
Irish Wedding Rings
There are a number of Irish Wedding Rings that include Spirals, Triskeles, and Triquetas, Shield Knots and Sun Symbols. The most popular ring by far is the Irish Claddagh and it is surrounded by a romantic legend. The Claddagh is as was said, the most ...
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If you're considering some type of marketing plan involving candle sales consider the following:
1. The Candle industry is growing; more so because of our society?s stressful lives and everyone?s quest for relief.
2. Candles are used in 7 out of 10 U.S. households. The majority of consumers also burn candles between 1-3 times per week, with half of these consumers burning 1-2 candles at a time.
3. Candle industry research findings indicate that the most important factor affecting candle sales is Fragrance, with Color and Shape taking a distant second, in the consumer selection of a candle for the home.
4. Overall candle sales are growing faster than the United States economy as a whole. The past few years have seen remarkable growth and strength in the candle industry as a whole.
5. The U.S. market is typically separated into seasonal business at roughly 35%, and Non-seasonal 65% of the annual market.
6. Consumers say they typically burn candles for just under 3 hours. 9 out of 10 candle users say they use candles to make a room feel comfortable and cozy.
7. Candle users say they most frequently burn candles in the living room (42%), by the kitchen (18%), and the bedroom (13%).
8. Candle purchasers view candles as an appropriate gift for the holidays (76%),
house-warming gifts (74%), a hostess/dinner party gift (66%) a thank you gift (61%), adult birthday gift (58%).
9. US retail sales of candles are estimated at approximately $2 billion annually, excluding the sales of candle accessories.
10. There are more than 350 commercial, religious and institutional manufacturers of candles in the United States, as well as scores of small craft producers for local, non-commercial use.
11. Candles are sold principally in three types of retail outlets: department stores, specialty shops, and mass merchants, including drug store chains, supermarkets, and discount stores.
12. Candle manufacturers? surveys show that 96% of all candles purchased are bought by women. Two thirds of candle purchasers say they use candles once a week or more often. Women are more frequent users than men, and younger people tend to use candles more often than older adults.
Original information available at http://www.susquehannacandle.com/factsgeneral.aspx
Susquehanna Candle, L.L.C. is a leading designer, manufacturer and wholesaler of superior quality scented candles in the US Market.
Visit our Web site at http://www.susquehannacandle.com
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